Superflux (UK)

Trigger Warning (2018)

Film, colour, sound, duration 07:42min

Trigger Warning is a fast paced journey through a city of memes. An urban hinterland of embodied ideas and warring ideologies. Switching between various first-person perspectives, the story embodies the current culture clashes bubbling away beneath the surface of the city. The algorithmically mediated networks which amplify opinions, manipulate biases and shape beliefs have caused widespread civic unrest. People emerge from behind memes and screens to bear arms for their beliefs. Allegiances continue to fracture and fragment, until individual emotions and opinions reign supreme. Eventually, any sense of certainty evaporates. What lies on the horizon if these polarised realities melted away? What might peace be like?


Superflux create worlds, stories, and tools that provoke and inspire us to engage with the precarity of our rapidly changing world. Founded by Anab Jain and Jon Ardern in 2009, the Anglo-Indian studio’s early work brought speculative design approaches to new audiences, working for some of the world’s biggest like Microsoft Research, Sony, Samsung and Nokia, and exhibiting work at MoMA New York, the National Museum of China, and the V&A in London. Over the years, the studio has gained critical acclaim for producing work that navigates the entangled wilderness of our technology, politics, culture, and environment to imagine new ways of seeing, being, and acting. The studio’s partners and clients continue to grow, and include Government of UAE, Innovate UK, Cabinet Office UK, UNDP, Future Cities Catapult, and Forum for the Future.


Courtesy the Artists, Trigger Warning (2018), Film Still
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